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Tag: strategy

Neuromarketing – thinking beyond ad testing

May 9, 2014 0 Comments
Neuromarketing – thinking beyond ad testing

This is a reprint of a new article by Peter  originally posted on the Australian B&T site this morning. Peter makes a very important point here – that the real value of neuromarketing comes from its strategic insights for marketers, not just its diagnostic capabilities. To illustrate this, Peter notes the distinction between ad memory and […]

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