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Be smart about combining self-reporting and nonconscious measures in media research

June 5, 2014 3 Comments
Be smart about combining self-reporting and nonconscious measures in media research

Combining self-reporting and nonconscious measures is something everybody agrees is A GOOD THING, but nobody seems to say much about how to do it, or how not to do it. I recently came across a terrific exception — Robert Potter and Paul Bolls’ 2011 book with the mouthful title Psychophysiological Measurement and Meaning: Cognitive and […]

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Do nonconscious processes make consumer choice an illusion?

May 16, 2014 1 Comment
Do nonconscious processes make consumer choice an illusion?

You know an article is important if you find yourself coming back to it over and over again to help you think about different things and answer different questions. Such is the case with Paul Bloom’s provocative article “The War on Reason,” published in The Atlantic on February 19, 2014. Articles about reasoning and rationality […]

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Missing the mark on nonconscious processing

January 8, 2014 0 Comments
Missing the mark on nonconscious processing

I recently came across a sponsored article in Marketing Week titled “Ninety-five per cent wrong.” The article was written by Graham Page, Executive Vice President of Consumer Neuroscience Practice at Millward Brown. Graham usually has interesting things to say, so I started reading with anticipation. However, the more I read the more puzzled I became. I suggest you read […]

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Synchronized blinking and shared attention to video stories

September 29, 2013 0 Comments
Synchronized blinking and shared attention to video stories

Vaughan over at Mind Hacks published a post about how we tend to synchronize our blinking when watching video stories.  He strongly endorses a podcast on the subject, which I confess I haven’t listened to yet. But I did have a chance to download the referenced study by Nakano et al. entitled “Synchronization of spontaneous eyeblinks while viewing video stories”.  It […]

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The subconscious mind: Your unsung hero

September 19, 2013 1 Comment
The subconscious mind: Your unsung hero

(An oldie but still a goodie. Note: the full article is now behind a pay-to-read firewall.) Found a wonderful article in New Scientist by Kate Douglas called “The subconscious mind: your unsung hero“ (published December 1, 2007).  Really a first-rate discussion of conscious and nonconscious brain processes, how they differ (not as easily defined as you might […]

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The neuroscience of beauty

August 3, 2013 0 Comments
The neuroscience of beauty

What are some things perceived as beautiful and others not? Neuroscience has a lot to say about this, and what it has to say is highly relevant to product design, packaging, and aesthetics. In this post I’m only going to highlight one article written in 2004 by Rolf Reber, Norbert Schwartz, and Piotr Winkielman entitled […]

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Preconscious prediction: Hawkins’ blue coffee cup

August 1, 2013 1 Comment
Preconscious prediction: Hawkins’ blue coffee cup

Jeff Hawkins was the founder of Palm, the company that gave us the first usable PDA (sorry Apple Newton, it wasn’t meant to be).  It ends up that Jeff really wanted to be a neuroscientist when he grew up, not a Silicon Valley bazillionaire, so when he left Palm he started thinking again about his […]

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The implicit power of packaging

July 22, 2013 0 Comments
The implicit power of packaging

I came across an interesting post in ScienceDaily – Consumer Behavior about how people draw inferences from seemingly neutral packaging features.  The referenced article is by two Canadian researchers: Hammond D, & Parkinson C (2009). The impact of cigarette package design on perceptions of risk. Journal of public health (Oxford, England) PMID: 19636066 The ScienceDaily post describes the design, which did not […]

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Priming and the plight of public opinion polling

July 20, 2013 0 Comments
Priming and the plight of public opinion polling

Public opinion polling has, well, issues that it needs to work through. Cengiz Erisen got his PhD in political science at SUNY Stony Brook in 2009.  He recently published an article based on his dissertation in Political Psychology, co-authored with two of his Stony Brook professors, Milton Lodge and Charles Tabor.  Titled “Affective Contagion in Effortful Political […]

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Are nonconscious processes out of control?

July 16, 2013 0 Comments
Are nonconscious processes out of control?

I have written several posts about the the question of whether nonconscious processes need to be “protected” from stimuli that trigger them.  The need for protection is derived from a belief that these processes are somehow more vulnerable than conscious processes, and further, that stimulating them can make us do things (specifically, buy things) that […]

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